NACHO INNOVATION
Art Director: Nick Kamei
Creative Director: Josh Leutz
How do you generate buzz for Mission tortilla chips at one of college football's biggest games, the Border Showdown? By building the world's first interactive competitive nacho-making supercomputer, the Nachotron 3000.
This interactive fan experience was constructed and then placed just outside Arrowhead Stadium. Rival fans were invited to compete for their team of choice, Kansas or Missouri. A scoreboard kept a running tally while Tiger and Jayhawk fans earned free nachos for their efforts.
Do yourself a solid and check out the Nachotron's website.
PRINT/OOH
In the build-up to the big game, we promoted the Nachotron 3000 with print and OOH.
NT300 OOH. (Click to scroll.)
The Nachorton 3000 in all its glory.
Two enthusiastic NT employees taking a breather from their nacho supercomputer duties.
"No Canadians." Very important.
A little PR/love for the ol' Nachotron on ESPN.com.
